# Flowzio vs Mailchimp

> Mailchimp is a general marketing platform for small businesses, covering email, audiences and automations.

| | Flowzio | Mailchimp |
|---|---|---|
| What you pay for | Email sends. Contacts are never billed. | Contacts, with a send allowance per plan |
| Free plan | 1,000 sends a month, unlimited contacts, Flowzio badge in the footer | 250 contacts, 500 emails a month (250 a day) |
| Paid plans | Starter $15/mo, 15,000 sends; Growth $39/mo, 60,000 sends; Pro $89/mo, 250,000 sends | See their pricing page |
| SMS | No. Email only. | Check their pricing page |
| Store connection | Webhooks and the Flowzio API (a small server-side handler); catalogue import from the store's address. No app to install. | Integrations directory, including ecommerce platforms |
| AI | Drafts campaigns, flows and forms from your business details; you review before anything sends. | Check their site |
| Several brands | One account, separate brands: 3 on Growth and Pro, more at $15 each | Check their plans |

## How pricing works

Flowzio: Priced on email sends only. Contacts are unlimited on every plan, including Free (1,000 sends a month). Paid plans start at $15 a month for 15,000 sends, with $1 per 1,000 after that.

Mailchimp: Mailchimp's free plan allows 250 contacts and 500 emails a month (250 a day). Paid plans are priced on contact count, each with a monthly send allowance. (checked 2026-10-31: https://mailchimp.com/pricing/marketing/)

## Choose Flowzio if

- You sell online and want flows built around orders, checkouts, refunds and replenishment.
- Your list is growing and you do not want the bill to grow with it.
- You want revenue attributed to the campaign or flow that earned it.

## Choose Mailchimp if

- You want a general small-business marketing suite more than an ecommerce email tool.
- You rely on an integration that only Mailchimp offers.

## Questions

**Is Flowzio a Mailchimp alternative?** Yes, for ecommerce email. Flowzio is built around store events (orders, checkouts, refunds) and prices on sends with unlimited contacts, where Mailchimp prices on contacts.

**Does Flowzio have a free plan like Mailchimp?** Yes: 1,000 sends a month with unlimited contacts. Free emails carry a small Flowzio badge and send from Flowzio's shared domain.