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Email marketing for skincare and haircare brands

Your formulas.
Their everyday
routine.

Unlimited contacts on every plan. You pay for what you send, so a big customer list costs nothing to keep.

You know what goes into every bottle. Turn that knowledge into emails that welcome new shoppers, guide the first routine, and bring them back for the refill.

Build my first flow freeSee the emails
No credit cardEditable niche templatesYou approve every launch
A water-filled ceramic dish, a rolled towel and dried flowers on pink marble
The skincare playbook
Your next welcome flowDraft recipe
01

Introduce

02

Educate

03

Invite back

Your branding. Your product details. A considered starting point.

Built around the way your customers buy.Skincare + daily routinesHaircare + stylingBeauty + refills

Beyond the first bottle

A routine is built
one email at a time.

A welcome email is only the beginning. Build a useful conversation from the first question to the next refill, with 11 skincare flow recipes ready to make your own.

01

Welcome + first purchase

Turn curiosity into a first order

Welcome new subscribers with a clear introduction, what is in each product, and answers to their next questions.

02

Post-purchase + routine guidance

Help the routine settle in

Build product onboarding around your own directions for use, with a practical check-in after delivery.

03

Replenishment + win-back

Be there for the refill

Start with a replenishment recipe and tailor the timing to your actual product sizes and delivery schedule.

The skincare library

11 recipes, from first visit to the next order.

Each recipe opens as a draft with its emails, timing and setup notes. Nothing sends until you publish it.

  1. 01Before the first order

    4 recipes

    • Welcome and first purchase
    • Browse abandonment
    • Added to cart recovery
    • Checkout abandonment
  2. 02After the order

    2 recipes

    • First order introduction
    • Product onboarding after delivery
  3. 03The next order

    3 recipes

    • Replenishment and compatible refills
    • Relevant routine completion
    • Subscription invitation for repeat users
  4. 04Keeping the list healthy

    2 recipes

    • Lapsed customer win back
    • Sunset and list hygiene

Explore the welcome sequence

A thoughtful first impression.
Then a reason to come back.

Five editable emails with a purpose behind each one. Explore the actual templates before you create an account.

Templates start as drafts. Review your copy, configure entry rules and timing, and test before publishing.

Welcome

Email 1 of 5 / Skincare welcome

Draft

Quiet Hour / illustrative brand

AI, with your expertise at the center

A starting point with substance.
The final say stays yours.

  1. 01

    Bring your brand

    Add your logo, colors, website, and product details. Start from skincare-specific designs instead of a blank canvas.

  2. 02

    Let AI help with the draft

    Describe your business and choose a recipe. Shape the generated copy, imagery, and layout into something that sounds like you.

  3. 03

    Review, test, then launch

    Confirm your audience, offers, claims and timing. Flows that react to orders need your store's events connected first, as shown below. Send a test, then publish.

Your claims, your call.

Flowzio drafts the copy and every email starts as a draft. You review the wording, offers and directions for use against your own approved brand materials before anything goes out. Claims about your products are yours to check.

Connect your store

Your products in minutes. Your orders through the API.

Shopify, WooCommerce or a store you built yourself: the same three steps, on every plan.

  1. 01

    Import your catalogue

    Enter your store's address and Flowzio reads its products: a Shopify or WooCommerce store from its own product feed in one request, any other site page by page. Or upload a spreadsheet. You see the list before anything is saved.

    About a minute
  2. 02

    Send orders and checkouts

    Order, checkout and refund events reach Flowzio through the tracking API, from a small webhook handler on your server. The guide has ready-made handlers for Shopify and WooCommerce.

    Every planDeveloper task todayRead the guide
  3. 03

    Test, then publish

    Send a test event and check it on the contact's timeline. Switch a flow on only once the events it needs are arriving.

    Drafts until you publish

Start with one good flow

Make your next email
worth opening.

Create your workspace, explore the skincare library, and build a draft around your brand.

Build my first flow free

No card required. Upgrade when you need more.

Unlimited contacts on every plan

You pay for what you send. Paid plans bill extra emails at $1 per 1,000.

Start here

Free

$0/ month

  • 1,000 emails a month, up to 200 a day
  • 10 AI credits a day
  • Sends from flowziomail.com with the Flowzio badge

When you send more

Starter

$15/ month

  • 15,000 emails a month, then $1 per 1,000
  • 50 AI credits a day
  • CSV contact import
  • Your own sending domain, no Flowzio badge

Growth and Pro add brands, sends and AI credits.Compare all plans

Questions

Is this built for my kind of skincare or haircare brand?

The skincare library covers skincare, haircare, beauty, daily routines and refills. Start with a niche template, then adapt the language, product information, imagery, and timing to your brand. You review the final claims and directions before sending.

What does the AI actually do?

Flowzio can help draft email copy, design campaigns, and adapt flow emails to your business. The flow recipes provide the starting structure. You can edit the result, send a test, and decide when to publish. AI usage draws from your plan's daily credit allowance.

Will anything send as soon as I sign up?

No. Niche recipes and template-based campaigns start as drafts. Before a flow runs, you configure its entry rules, timing, and audience, review the emails, and publish it. Campaigns also need your audience and send or schedule decision.

Can I use Flowzio with Shopify or WooCommerce?

Yes. Import your products from your store's public product feed in one step, and you see the list before anything is saved. The catalog import does not bring in orders: order, checkout and refund events are sent separately through the tracking API, which works on every plan. A store connects through the same API: a small script or webhook handler on your server forwards its orders, checkouts and refunds, on Shopify, WooCommerce or any other platform. Connect and test those events before you switch off an existing setup.

Can I move from Klaviyo?

You can rebuild campaigns and flows in Flowzio and import contacts by CSV on a plan that includes import. Bring consent and suppression records with you, confirm your store event mappings, and test the flows before switching traffic. Flowzio does not automatically migrate your Klaviyo account.

What is included when I start free?

The Free plan includes 1,000 emails a month, up to 200 a day, and 10 AI credits a day, with unlimited contacts. No card is required. Free emails use Flowzio's sending domain and include the Flowzio badge. CSV contact import and your own sending domain start on Starter, at $15 a month.