Flowzio vs Klaviyo
Klaviyo is an email and SMS marketing platform built for ecommerce, widely used by Shopify stores. Here is how Flowzio compares, what each one charges for, and when Klaviyo is the better choice.
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At a glance
| Compared on | Flowzio | Klaviyo |
|---|---|---|
| What you pay for | Email sends. Contacts are never billed. | Active profiles (emailable, not suppressed); send volume comes with the plan |
| Free plan | 1,000 sends a month, unlimited contacts, Flowzio badge in the footer | Up to 250 active profiles and 500 emails a month |
| Paid plans | Starter $15/mo, 15,000 sends; Growth $39/mo, 60,000 sends; Pro $89/mo, 250,000 sends | See their pricing page |
| SMS | No. Email only. | Yes, alongside email |
| Store connection | Webhooks and the Flowzio API (a small server-side handler); catalogue import from the store's address. No app to install. | Native Shopify app and many prebuilt integrations |
| AI | Drafts campaigns, flows and forms from your business details; you review before anything sends. | AI features across email, SMS and segmentation |
| Several brands | One account, separate brands: 3 on Growth and Pro, more at $15 each | Check their plans |
How pricing works
Flowzio. Priced on email sends only. Contacts are unlimited on every plan, including Free (1,000 sends a month). Paid plans start at $15 a month for 15,000 sends, with $1 per 1,000 after that.
Klaviyo. Klaviyo's free plan covers up to 250 active profiles and 500 emails a month. Paid email plans are priced on active profiles: contacts who can receive email and are not suppressed.
Klaviyo facts checked on from Klaviyo pricing and How Klaviyo billing works. Prices change; check their page for today's figures.
Choose Flowzio if
- Your list is large compared with how often you email it, so paying per profile costs more than paying per send.
- You want campaigns, flows and signup forms drafted from your business details, then reviewed and edited by you.
- You run several brands, or an agency's clients, from one account and one bill.
- You are comfortable sending orders through a webhook or the API instead of installing an app.
Choose Klaviyo if
- You need SMS in the same tool as email.
- You want a one-click Shopify app with no developer work.
- You rely on a specific integration from Klaviyo's catalogue.
Questions
Is Flowzio a Klaviyo alternative?
Yes, for email. Flowzio covers campaigns, automated flows, signup forms, landing pages, segments and revenue tracking, priced on sends with unlimited contacts. It does not do SMS, and stores connect through webhooks or the API rather than an app.
Is Flowzio cheaper than Klaviyo?
It depends on list size and sending. Klaviyo prices on active profiles; Flowzio prices on sends and never charges for contacts. So a large list that you email rarely costs little, and growing the list costs nothing by itself. Compare your own numbers on both pricing pages.
Can I move from Klaviyo to Flowzio?
Export your contacts from Klaviyo as a CSV, with their consent and suppression records, and import them into Flowzio (CSV import is on Starter and above). Then send store events through a webhook or the API, rebuild or generate your flows, and test them before switching traffic. Flowzio does not migrate a Klaviyo account automatically.
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